September of 2007 marked a huge milestone for PKR.com, as they earned a record total of 1 million active members playing their site. This month will mark another huge success for the casino site, as they are projected to total 1.5 million users.

The site has a distinct reason for their booming success; their 3-D graphics work well with an attractive, user-friendly gaming system. Gamblers are able to customize their characters and may interact directly with other players. The technology allowing communication in real time is growing more and more popular as tracking systems are revealing as many as 10,000 players gambling simultaneously. The appeal of interacting with one another as they do so is great.

Three dimensional is not the only way that PKR is trying to stand out from the competition. They’ve recently launched and innovative advertising campaign that incorporated national television spots. The channels include both mainstream terrestrial and cable channels like Five, E4, MTV, Channel 4 and Dave. It definitely seems to be getting the word out to potential new clients effectively.

“PKR attracts a hugely diverse audience,” said PKR's Marketing Director Simon Prodger. “I am extremely delighted with the success we have so far achieved and hope that PKR continues to expand and grow throughout 2008. PKR is a revolutionary new concept in online poker that aims to change both the way that online poker is played and perceived.”

PKR boasts some of the greatest developers in video games and the poker industry, resulting in remarkable 3D graphics and an unusually addictive game system. Innovation is one of the key parts to PKR’s success, as they continually strive to separate themselves to what everyone else does, everyone else has. The result? The most advanced simulated poker available on the web. PKR is fantastically young for all their triumphs- created in 2005 by President Jez San- a European entrepreneur known for his technological ingenuity. He was also the first recipient of an O.B.E for services to the computer games industry.